Boost Brand Awareness With a Direct Mail Marketing Strategy

 A direct mail marketing campaign is still one of the most effective ways to build brand awareness, particularly if you're sending it out to a targeted audience. While you can't compete with the power of digital marketing, direct mail marketing is highly effective. It's proven to boost brand awareness and credibility in a way that digital marketing cannot. According to the Direct Marketing Association, 40% of consumers read their direct mail, and the message contained in it influences their decision making process.



Millennials are particularly receptive to direct mail. A recent Gallup study showed that 95% of consumers aged 18 to 29 responded positively to receiving mail. Similarly, an Accenture survey found that 36% of consumers under the age of 30 look forward to receiving their mail each day. In fact, Accenture expects that the Millennial population will have $1.4 trillion in purchasing power by 2020. For this reason, it's crucial to target them with direct mail.

You can generate brand awareness through direct mail by creating attractive mailing materials. These materials should contain an offer that encourages the reader to take an action. Start with a goal in mind and tie your offer to it. Then make the action simple and easy to accomplish. If possible, personalizing your mailers will make it more effective. Then, once you've made the mail, you'll be able to create an enticing mailer that draws the reader in.

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